A CoaguChek message portfolio used by Roche sales reps to position Roche as the 1 trusted resource for anticoagulation (warfarin) management. Because the reps' time with the HCP was limited, the portfolio was tabbed to allow easy location of the message the rep wanted to cover with the HCP on that visit. The CoaguChek meter allowed the patient to perform a coagulation test at home, eliminating the need for weekly visits to a lab.
